EA and Massive, Microsoft’s in-game advertising subsidiary, agreed to a two-year extension of their agreement in which Massive powers in-game advertising for EA games.
The new global agreement provides unprecedented opportunities for advertisers to engage with EA’s highly coveted audience — especially males ages 18 to 34 — through its roster of blockbuster games on the Xbox 360™ platform and exclusive rights to a majority of EA’s premium PC products.
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