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Microsoft to deploy “Microsoft Gurus”

As part of the $300 million ad campaign that kicked off last night, Microsoft plans to deploy about 155 in-store representatives by the end of the year. Nicknamed Microsoft Gurus, these representatives will not only promote the Microsoft brand, but will also help answer your questions about Windows. The Microsoft Gurus will also demo other [...]

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Bill Gates & Jerry Seinfeld - Shoe Circus Commercial

Remember that massive ad campaign ($300 million) Microsoft said it was doing to help clear the perception of Windows Vista, well it kicked off today. Watch the video above.

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Microsoft buys TV ad service

Microsoft announced Wednesday the acquisition of Navic Networks, specializing in television advertising. With the acquisition, Microsoft plans to optimize the placement and delivery of TV advertising. Although terms of the deal were not disclosed, Navic has raised $43 million in three rounds of funding. “Television media represents the largest percentage of advertisers and agencies’ media budget [...]

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Yahoo! sleeps with Google, Microsoft responds

Earlier today, Yahoo! announced they’ll be handing over search advertising to Google for two weeks. Can you imagine Steve Ballmer’s reaction? We didn’t think so. However, Brad Smith, Microsoft’s General Counsel, did have something to say about the move: “Any definitive agreement between Yahoo! and Google would consolidate over 90% of the search advertising market in [...]

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EA to expand in-game advertising with Massive

EA and Massive, Microsoft’s in-game advertising subsidiary, agreed to a two-year extension of their agreement in which Massive powers in-game advertising for EA games. The new global agreement provides unprecedented opportunities for advertisers to engage with EA’s highly coveted audience — especially males ages 18 to 34 — through its roster of blockbuster games on the [...]

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