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Microsoft buys TV ad service

Microsoft announced Wednesday the acquisition of Navic Networks, specializing in television advertising. With the acquisition, Microsoft plans to optimize the placement and delivery of TV advertising. Although terms of the deal were not disclosed, Navic has raised $43 million in three rounds of funding. “Television media represents the largest percentage of advertisers and agencies’ media budget [...]

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EA to expand in-game advertising with Massive

EA and Massive, Microsoft’s in-game advertising subsidiary, agreed to a two-year extension of their agreement in which Massive powers in-game advertising for EA games. The new global agreement provides unprecedented opportunities for advertisers to engage with EA’s highly coveted audience — especially males ages 18 to 34 — through its roster of blockbuster games on the [...]

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